Where founders build their narrative.
A narrative studio for founders on the highway to scale
A radical point of view,
A rooted purpose,
A consistent mission.
A thought leader needs a sharp narrative to engage customers, teams, investors, and future hires.
We work hand-in-hand with founders and their exec teams to reveal their new category and align teams and ops with their vision.
Drive your growth with a bold narrative
Build a company everyone wants to work for.
Master a sales pitch that elevates the conversation.
Boost marketing impact with a radical story.
Feel confident to meet high ambitions.
Where founders build their narrative
« SOUL nous a apporté un très bon diagnostic et un niveau de sophistication dans la recherche de notre narratif. Ce que je retiens c'est l'importance de la mesure et de la nuance dans notre positionnement, en particulier dans notre secteur. Cela nous guide dans la manière dont on communique aujourd'hui. »
BULB - CEO France
We pull out a story you truly own
Unlock a new chapter for growth with a fresh narrative. In 6 weeks.
> Reconnect with your purpose
> Reload your equity story
> Build up a radical brand positioning
> Align your team & ops
Write for growth and sales.
> Identify sales pains & struggles
> Craft key messages for your target customers
> Update home page and sales deck.
For growth-stage start-ups.
Learn how to bring clarity and vision when pitching your ideas.
> Online masterclass
> Collective workshops
> 1-to-1 coaching
For early-stage founders.
We believe in soulful companies
WE WANT AN EXCITING, PROMISING, RADICAL FUTURE.
For that to happen, we need:
Less A/B testing, and more creative courage.
Less executives, and more pioneers.
Less playbooks, and more soul.
We founded SOUL in 2020 to provide founders with the strongest soft skill they need to own: the ability to turn their grounded intuitions into a new game for millions of users.
We are a duo of creative advisors: Caroline Pandraud-Durand & Louis Moullard. We are experienced and passionate about bold narratives that power sales, engagement, influence, and true innovation. 10+ years of designing business strategies with CEOs of innovative brands & industry leaders.