Where founders build their narrative.

 

A narrative studio for founders on the highway to scale

A radical point of view,

A rooted purpose,

A consistent mission.


A thought leader needs a sharp narrative to engage customers, teams, investors, and future hires.

We work hand-in-hand with founders and their exec teams to reveal their new category and align teams and ops with their vision.

 

We craft strategic narratives

for tech companies with big vision.

be87b867552021dc2cdb35712e15_edited.png
iBanfirst_logo_RGB-1_edited.png
indy_logo_edited.png
photo_2021-04-28%2016.52_edited.png
photo_2021-04-28%2016.48_edited.png
LOGO_RVB_Pastille-Colorée_Fond-Transparent-3_edited.png
Capture d’écran 2022-01-28 à 12_edited.png
1200px-Logo_javelo_text_edited.png
photo_2021-04-28%2016.35_edited.png
Capture d’écran 2022-01-28 à 11.51_edited.png
photo_2021-04-28%2016.57_edited.png
cafe_logo_color_hor_rgb_edited.png
 

Drive your growth with a bold narrative

Build a company everyone wants to work for.

CULTURE

Master a sales pitch that elevates the conversation.

SALES

Boost marketing impact with a radical story.

POSITIONING

Feel confident to meet high ambitions.

LEADERSHIP

 

Where founders build their narrative

 
Copy-of-2K3A9400-copy-1024x683_edited_edited_edited_edited.jpg

« SOUL nous a apporté un très bon diagnostic et un niveau de sophistication dans la recherche de notre narratif. Ce que je retiens c'est l'importance de la mesure et de la nuance dans notre positionnement, en particulier dans notre secteur. Cela nous guide dans la manière dont on communique aujourd'hui. »

Olivier Xu
BULB - CEO France

We pull out a story you truly own

Narrative Design

Unlock a new chapter for growth with a fresh narrative. In 6 weeks.

> Reconnect with your purpose

> Reload your equity story

> Build up a radical brand positioning

> Align your team & ops

For scale-ups.

Messaging Sprint

Write for growth and sales. 

> Identify sales pains & struggles 

> Craft key messages for your target customers

> Update home page and sales deck. 

For growth-stage start-ups.

Narrative Training 

Learn how to bring clarity and vision when pitching your ideas.


> Online masterclass

> Collective workshops 

> 1-to-1 coaching

For early-stage founders. 

 

SOUL

We believe in soulful companies

WE WANT AN EXCITING, PROMISING, RADICAL FUTURE.

For that to happen, we need: 

Less A/B testing, and more creative courage. 

Less executives, and more pioneers.

Less playbooks, and more soul.

We founded SOUL in 2020 to provide founders with the strongest soft skill they need to own: the ability to turn their grounded intuitions into a new game for millions of users.

We are a duo of creative advisors: Caroline Pandraud-Durand & Louis Moullard. We are experienced and passionate about bold narratives that power sales, engagement, influence, and true innovation. 10+ years of designing business strategies with CEOs of innovative brands & industry leaders.