THE NARRATIVE STUDIO
Where founders build their narrative.
A narrative studio for founders on the highway to scale
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A radical point of view,
A bold vision,
A strong positioning.
Tech leaders use a sharp narrative to engage customers, teams, investors, and future hires.
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We work hand-in-hand with founders and exec teams to reveal their new category and align teams and ops with their vision.
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A strategic narrative
for your next growth chapter
Build a company everyone wants to work for.
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CULTURE
Master a sales pitch that elevates the conversation.
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SALES
Boost marketing impact with a radical story.​
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POSITIONING
Feel confident to meet high ambitions.
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LEADERSHIP
Where founders build their narrative
We pull out a story you truly own
Strategic Narrative
Unlock a new chapter for growth with a fresh narrative. In 6 weeks.
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> Reconnect with your purpose
> Reload your equity story
> Build up a radical positioning
> Align your team & ops
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For scale-ups.
Product Positioning
& GTM Messaging
Write for growth and sales.
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> Identify sales pains & struggles
> Craft key messages for your target customers
> Update website and sales deck.
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For growth-stage start-ups.
Narrative Training
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Learn how to bring clarity and vision when pitching your ideas.
> Online masterclass
> Collective workshops
> 1-to-1 coaching
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For early-stage founders.
SOUL
We believe in soulful companies
WE WANT AN EXCITING, PROMISING, RADICAL FUTURE.
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For that to happen, we need:
Less A/B testing, and more creative courage.
Less executives, and more pioneers.
Less playbooks, and more soul.
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We founded SOUL in 2020 to provide founders with the strongest soft skill they need to own: the ability to turn their grounded intuitions into a new game for millions of users.
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We are a duo of creative advisors, experienced and passionate about bold narratives that power sales, engagement, influence, and true innovation. 10+ years of designing business strategies with CEOs of innovative brands & industry leaders.